![]() "We’ve encouraged employees to explore how online discourse through social media can empower them as global professionals, innovators and citizens. “Having the support and involvement of all teams within an organisation is crucial to help executives build an active professional brand on social media channels,” he added. Social executives have more success inspiring employees, attracting new customers and talent, and building loyalty and trust,” said Rich Meiklejohn, general manager, Asia Pacific, Hootsuite. “Corporate reputation and business performance are increasingly dependent on social media. Meanwhile 70% of CEOs believe that participating on social media is risky. The value it has created for Futurebrands is both tangible, in terms of greater interest in the advisory service we offer, and intangible, by way of the kind of engaged conversations we have sparked off through our social media provocations,” said Santosh Desai, managing director & CEO, Futurebrands, India. ![]() “In order to communicate the ideas and beliefs that drive us, and to invite conversations around the same, meaningful presence on social media becomes absolutely vital. However, we are giving it a go due to the reviews from Katherine George at Oh So Social who continuously raves about it.This report follows a recent one about how Instagram users in Australia engage with food and hospitality brands. This is a tool that we have only just started testing out so it is too early for us to give you a full review. However with excellent reporting, team management and a easy to use interface they are a good fit for larger agencies.Ĭurrent Offer – 30 day free trial AgoraPulse If it is cost alone that is putting you off Hootsuite then Sproutsocial is unlikely to be the solution you are looking for. A UK based company so you can support local business at the same time.Ĭurrent Offer – Request a demo and find out that this product is so cost-effective there is no need for an introductory offer SproutSocial Perfect For – Small businesses that want an all in one solution for their marketing at an affordable price. Perfect for – If you are managing the social media accounts of a small business or growing your agency.Ĭurrent offer – Try the software with a two-week FREE trialĪ UK bases software company offering marketing automation in the form of CRM, email marketing and social media management all in one place at a rate lower than the announced Hootsuite rise.īased near us we have had the founder talk at our events regularly and the product road map is exciting. Importantly the reporting tools are included in the price, a weakness that has seen Hootsuite lagging for quite some time. More modern and user-friendly than Hootsuite the software is perfect for small agencies with multiple clients looking to scale. ![]() We have long been looking at alternatives to Hootsuite and have the following recommendations for social media management tools that you might find useful Sendible We fear that many others will be joining us in looking for alternatives. The company share great content and have a product that was perfect for small businesses and agencies alike dipping their toe into social media and needing something to manage everything in one place. We were proud to be Hootsuite ambassadors at the start of our business journey, and it was with a heavy heart that we started transitioning our business away from the tool last year. Yet, I fear this PR faux pas at the height of a pandemic will stain the legacy of the great work the company has done to support the small business community over the last decade. We don’t know the ins and outs of Hootsuite and what is driving this change. One that is likely to alienate some of their biggest advocates. However, increasing prices for the most loyal and longest serving customers by 1000% in one go is a bold strategy. On the surface, this sounds understandable, a lot has changed in social media, and the service and the value offered has changed. Hootsuite has been struggling to keep up with other players in the industry for some time now and it looks like they are going to try and cover the shortfall in new accounts by targeting those who are paying the same amount they were when they started. This means that the company has been forced to pivot to the higher-level enterprise level where it has been outmatched for years by SproutSocial, Sendible and Agorapulse. Heck even Twitter has joined the bandwagon, you can now schedule posts directly on Twitter removing the core functionality for lots of the lower price bracket subscribers. As social media evolves rapidly so has the way that businesses should use social media and scheduling alone no longer has the pull it once had. ![]() Whilst Hootsuite would point to it’s product roadmap and its increase in functionality and associated costs, this masks a deeper story. Text of the email we received from Hootsuite
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